Enter Nikeland, a virtual showroom on the Roblox gaming platform where you can customize your avatar in Nike clothes and shoes. Gucci sold the digital bag for $4,000. A major concert in the online game Fortnite was watched by 45 million people and raised about $20 million.
The MTV Video Music Awards have a new category for Best Metaverse Performance. JP Morgan Chase, one of the largest lenders in the United States.
Opened Onyx Lounge in Decentraland, referring to a suite of Ethereum-based banking products, becoming the first bank to arrive on the metaverse. Gartner predicts that by 2026, 25% of people will spend at least one hour a day on the metaverse for work, shopping, education, communication and/or entertainment.
Metaverse, the latest buzzword in the high-tech industry, seems irresistible. CIOs, CEOs, CMOs and CTOs are busy building the metaverse (Web 3). 0 strategy for business.
But is everything so easy? Is your current technological mind and infrastructure ready for the metaverse? Is Second Life or Mixed Reality the Same as the Metaverse?
In this interview, Dr.Martha Bockenfeld, Dean and Partner of Metaverse Academy, explains the Metaverse and discusses its most prominent use cases and how it can scale and elevate the customer experience to a whole new level. She also shares details about Metaverse Academy and its programs.
Dr. Bockenfeld is a blockchain and metaverse pioneer and believes that the mindset of digital leaders and the power of innovation are critical components of dynamic digital transformation.
In her career spanning over 20 years, she has gained international experience in executive and non-executive roles in financial services companies. She has worked for companies such as UBS, UniCredit, Generali, Kleinwort Benson and Axa.
Originally published at https://businessdor.com on February 9, 2023.
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